(ENDED) Sony 50mm f1.8 (SEL50F18) for $209 [E]

As of a 10/10/17 re-check, this sale ended…

The new condition Sony 50mm f1.8 (E) lens, model SEL50F18, in the black color scheme, is currently on sale for a limited time for $209 with free shipping at Amazon by Amazon itself. Limit up to three per customer.

This is an old fashioned Amazon sale, not a lightning deal. There is no ticking clock on the offer, so expiration time/date is unknown.

Sony 28mm f2 FE with Many Freebies for $398

Prime time for Sony FE shooters, the new condition Sony 28mm f/2 FE lens is bundled with a handful of freebies at Adorama while still going for its standard authorized dealer price of $398 with free shipping: the Corel software bundle (five titles, including two photo and one video), a 49mm Digital Essential Filters Kit with case, a medium soft lens case, a lens wrap, and a cleaning kit.

OPTIONALLY when you expand the yellow “Special Offer” section, you have the combined purchase option to add Elements 15 to your order for +$39 (Photoshop or Premiere) or you can add the bundle of the two for +$69.

Sony 70-200mm f4 G OSS (E) with FREE Focus Shifter and more for $1398

The Sony 70-200mm f/4.0 G OSS for the E-mount goes for $1398 at authorized Sony USA dealers. For the same price, Adorama is including the following FREE items:

  • FocusShifter DSLR Follow Focus & Rack Focus (goes for $49 on its own)
  • Corel software bundle
  • 72mm Pro Optic Digital Essentials Filter Kit
  • cleaning kit

Pre-order new Sony FE 16-35/2.8 and 12-24/4 Lenses

Sony has embraced the smartphone flagship pre-ordering model for their camera gear, where the pre-orders start a few days after the announcement. So starting today, you can pre-order their two new constant aperture FE lenses as follows:

+ Sony FE 12-24mm f4 G for $1700
+ July 31 release estimate

+ Sony FE 16-35mm f/2.8 GM for $2200
+ August 31 release estimate

Keep in mind, estimates are only estimates and are subject to change as various factors known and unknown can affect their release and delivery.

Sony Camera and Lens Instant Savings (50 options)

A new round of Sony instant savings is also up and running, again nicely organized at B&H Photo. A total of 34 camera kits (not 34 individual cameras, but 34 individual kits, eg different colors and different lens combinations) are participating, along with 16 E-System lenses featuring a mix of primes and zooms with prices ranging from $198 (50mm f1.8 FE) to $1398 (70-400 f4G OSS, 50/1.4 ZA FE T* Zeiss)

Pre-order Sony a9 and Grip and 100-400mm Master lens

The new Sony a9 flagship full frame camera along with the new 100-400 Master lens are now available for pre-order, as Sony has gone into an smartphone-esque two-phase announcement. They are pre-orderable as follows:

+ Sony a9 for $4500 at B&H Photo and Amazon itself and Adorama

+ Sony VG-C3EM Vertical Grip for Alpha a9 for $350 at Adorama and Amazon itself and B&H Photo

+ Sony FE 100-400mm F4.5–5.6 GM OSS for $2500 at Amazon itself and Adorama and B&H Photo

There’s also a few more pro-caliber accessories coming along with the a9, the Sony HVL-F45RM Compact, Radio-Controlled Gn 45 Camera Flash with 1″ Display for $400, and the Sony NPAMQZ1K Multi Battery Adaptor Kit also for $400.

The release estimate for the a9 and accessories is May 25-26 in 2017. The 100-400 lens has a late July release estimate. As usual, there is a YMMV to the estimate, especially since these are flagship/pro gear that are not made in mass-market fashion.

The a9 announcement gave the Mirrorless cameras the lead, they are leading DSLRs 6-5 in 2017. It’s starting to look like a hockey game score 🙂

Pre-orders open: two new Sony FE Primes (85/1.8, 100/2.8 OSS)

UPDATE 2/9/17: the two lenses and flash Sony announced on Tuesday are now available for pre-ordering:

+ Sony FE 85mm f1.8 for $600
+ Sony FE 100mm f2.8 STF GM OSS for $1500

Also coming along for the ride is the Sony HVL-F45RM Wireless Radio Flash for $400, with the same pre-order date as the two lenses above.

These two have been added to the New Cameras and Lenses of 2017 reference page.

Sony 16mm f2.8 with 5yr New Leaf and Filter for $223 (E-mount)

If you are fond of E-system primes and extended lens warranties, Adorama is offering the new condition silver Sony 16mm f2.8 lens with a 5-year New Leaf extended warranty and a Vivitar 49mm filter for $223 with free shipping. This is among their Better Than Chocolate sales.

On the other hand, if you don’t like extended warranties, you can get the lens for the same price but with 4% promotional rewards (instead of the other extras) at B&H Photo, among their latest Featured Sales.

Sony 18-105mm F4.0 G OSS (E) + $50 Gift Card for $598

The Sony 18-105mm F4.0 G OSS (E-mount) lens currently goes for $598 at authorized dealers, but as of the time of writing, you can get it for this price bundled with a $50 Adorama gift certificate at Adorama… Alternately they have a bundle with free accessories (including Corel software) but no $50 gift card…

Likewise, Adorama is bundling a $50 Adorama gift certificate with the silver Sony a6000 body only while still selling it at the authorized dealer price of $398.

For more action at Adorama, check their Pre-New-Year sale and their Year-Ending Rebate close-outs.

New Sony Cameras, Lenses and Accessories Instant Savings

Sunday is typically when new manufacturer-initiated instant-savings promotions roll out, and this Sunday is no exception on the Sony front, where a number of new MAP-blessed sales have gone live featuring various Sony cameras (DSLR, mirrorless, fixed lens), along with various Lenses and Accessories and Camcorders. You can find them all nicely organized at B&H Photo… You can compare the current price situation to early November using the November 2016 price charts

Imported Grey-Market Sony Zeiss Sonnar T 55 mm F/1.8 ZA FE for $700

The Sony Sonnar T* FE 55mm F1.8 ZA E-mount lens goes for $1000 at authorized dealers which are bundling it with various freebies, including a $50 gift card at Adorama, but if you are comfortable with imported grey-market items that come with a 1-year warranty from the seller (not from Sony USA), to the eBay Deals we go where eBay seller “Electronics Valley” (99.7%, New Jersey) is offering new condition grey-market imported Sony Zeiss Sonnar T 55 mm F/1.8 ZA FE Lenses for $700 with free shipping with a limit of five units per customer. The usual grey-market trade-offs apply.

Sony Alpha Lens and Accessories Instant Savings (over 40 options)

A new round of Sony Alpha Lens and Accessories Instant Savings promotion is happening at Adorama, with over 40 items participating, including a variety of Sony lenses (a mix of primes and zooms), lens converters and mount adapters, Sony-branded accessories (battery grips, flashes, mics, etc), and such. A number of them (but not all) are also bundled with a variety of free accessories! This Sony-initiated round ends on 10/1/16.

Pre-order new Sony FE Gear (late July release; 7 options)

Sony has gone to an Apple-style multi-tier announcement/order/release cycle, and today is the first day photographers can pre-order some of their latest gear. A total of seven items are available for pre-order at B&H Photo, including the 70-200mm f2.8 FE GM OSS for $2600 and the 50mm f1.4 ZA FE T* for $1500. Also part of the seven are two teleconverters (1.4x, 2x), two wireless radios, and a multi-terminal cable. These are estimated to ship late July 2016.

Sony 35mm f1.8 OSS NEX E-Mount with $50 Gift Card and Filter Kit for $398

Prime your NEX E-mount APS-C engines! Adorama is offering a bundle centered on the Sony 35mm f1.8 OSS NEX E-Mount lens. For $398 with free shipping you get the standard Sony 35mm f1.8 OSS NEX E-Mount lens kit, along with a $50 Adorama Gift Certificate, a ProOptic 49mm Digital Essentials Filter Kit a lens cap tether and the obligatory cleaning kit… Optionally (expand the yellow “Special Offers” area, you can value-meal add Photoshop Elements 14 for +$40…

Sony PZ 18-200mm f3.5-6.3 OSS E-Mount with $50 Gift Card and Filters and Extras for $1098

The PZ version of the Sony 18-200mm f3.5-6.3 OSS E-Mount lens is bundled with a $50 Adorama gift certificate and a 67mm digital essentials filter kit from ProOptic, along with a handful of other free accessories (lens case, tether, pen, cleaning kit) for the same price as other authorized dealers of $748 with free shipping at Adorama.

Sony 18-200mm f3.5-6.3 OSS E-Mount with $50 Gift Card and Filters and Extras for $748

The Sony 18-200mm f3.5-6.3 OSS E-Mount lens is bundled with a $50 Adorama gift certificate and a 62mm digital essentials filter kit from ProOptic, along with a handful of other free accessories (pouch, tether, wrap, pen, cleaning kit) for the same price as other authorized dealers of $748 with free shipping at Adorama. This is the black color scheme, the non-PZ version of the lens. The PZ goes for four figures.

YMMV Amazon Chase VISA cardholders: Sony 70-200mm f2.8 (SAL70200G2) for $2400 with coupon

NOTE!!!: this is a YMMV promotion. I have no way of knowing how many people are eligible.

If you have an Amazon Chase VISA credit card and you are eligible for this promotion (detailed post explains the promotion ~ I don’t want to repeat the whole post) and logged on to your eligible Amazon account, there is a super hot deal [you will only see the offer if you are eligible] for the Sony 70-200mm f2.8 (SAL70200G2) [this is the lens page, everyone will see this].

The standard price for this lens is $3000. You add the Sony 70-200mm f2.8 (SAL70200G2) to your shopping cart, make sure your payment method is the Amazon Chase VISA credit card, and enter coupon code ARC20SPRING there. The price will drop by 20% in the right sidebar of the Amazon Checkout page, making it $2400 (rounded) with free shipping. This has to be sold and shipped by Amazon itself, not 3rd-party sellers.

If it doesn’t, it means the promotion is not working, either because you are not eligible or you are using a different payment method or Amazon is not the actual seller or for other reason(s) that I am not aware of.

If all is well, it should look like this:


Again, please note this is a YMMV type of an offer, I have no way of testing this at a grand scale. I tested with an account with the Chase VISA card, one without it, and not being logged on to Amazon.

IF you tried this and it worked or didn’t please let us know in the comments!

In-stock now: Sony FE Lenses: 50mm f1.8 and 70-300 f4.5-5.6

Two more Sony FE E-mount lenses are now in-stock and ready to ship to your front door from B&H Photo as follows:

+ Sony FE 50mm f/1.8 Lens for $250
+ Sony FE 70-300mm f/4.5-5.6 G OSS Lens for $1200

For more in-stock action (it looks a very busy month), check the In-Stock Alerts here at this blog (there’s also a menu option up top in the blue bar), and also the Jon Snow resurrection of the Stock Status Tracker.

Sony Vario-Tessar T* FE 16-35 F4 ZA OSS with $100 Gift Card for $1250 [or $1000 Grey Market]

Choices are nice to have! If you are interested in the Sony Vario-Tessar T* FE 16-35 F4 ZA OSS lens, aka the SEL1635Z, there are two offers running, one authorized USA dealer, one imported at a lower price with a seller’s warranty.

The authorized dealer promotion is the lens for $1250 with a $100 Adorama Gift Certificate included at Adorama.

On the other hand, if you are comfortable with imported grey-market lenses that are covered by a seller’s warranty (instead of a Sony USA warranty), to the eBay Deals we go, where frequent grey-market eBay seller Get It Digital (99.4%) is offering the new condition imported grey-market lens for $1000 with a 1-year warranty from the seller.

Speaking of eBay, the main deal there is a blockbuster doorbuster by Target’s eBay store, the Star Wars: The Force Awakens BluRay Set (BluRay and DVD and Digital HD copy) for $17 with free shipping and free returns, with a limit of three per Jedi. Fans of the Dark Side will just create more eBay accounts and get more 😉

Sony Alpha Lens Instant Savings (both DSLR and MirrorNyets)

Another round of manufacturer initiated instant savings promotion (the main form of discounting current prices in the MAP era) is out, this time featuring various Sony Alpha lenses (both DSLR and mirrorless), and you can see them all nicely organized at B&H Photo. This is an “ever scrolling” type of a page, keep clicking the orange “Load More” button to see more options.

New Sony RX 10 III, 50/1.8 FE, 70-300 FE now available for Pre-Order

The new camera gear Sony announced earlier in the week are now available to pre-order at authorized dealers as follows:

+ RX 10 III rawsumer for $1500 at B&H Photo and Adorama and Amazon

+ Sony FE 50mm f1.8 Lens for $250 at B&H Photo and Adorama and Amazon

+ Sony FE 70-300mm f4.5-5.6 G OSS Lens for $1200 at B&H Photo and Adorama and Amazon

Pre-order 3/31/16: Sony 50mm f1.8 FE and 70-300 f4.5-5.6 G OSS FE

Sony has two new FE E-mount full frame lenses that will also become available for pre-ordering/purchase on March 31st in 2016. One prime, one zoom. The prime is the 50mm f1.8 for $248, and the zoom is the 70-300mm f4.5-5.6 G OSS FE for $1198. You can see their specs and pre-order pre-details at B&H Photo… These too have been added to the new of New Lenses in 2016 tracking page…

Pre-orders now accepted for Sony a6300, 85/1.4 GM, 24-70 f2.8 GM

It is Wednesday, which means, among many other things, that last week’s Sony new FE lenses and a6300 APS-C camera (see Cameras and Lenses of 2016 page) are now available for pre-order. The a6300 body goes for $1000, with the 16-50 lens for $1150. The 24-70mm f2.8 GM (G Master, not General Motors) goes for $2200, while the prime time 85mm f1.4 GM goes for $1800. You can find them all nicely organized at Adorama.

PS: No price (or pre-orders) yet for the 70-200mm f2.8 OSS GM.

UPDATE: they are also available for pre-ordering at B&H Photo.

New Sony a6300 and three new serious FE lenses – Pre-orders next Wedn AM

Sony continues with their two-parter announcement/pre-order, instead of the conventional same-day approach. They have revealed a new 24mp APS-C E-mount camera (a6300) along with three FE lenses (24-70 and 70-200 f2.8s and 85/1.4 prime). Pre-orders will be accepted on Wednesday 2/10/16 in the AM. The a6300 body will start at $1000, the 24-70 at $2200, the 85/1.4 at $1800. The 70-200 price is not available yet… These too have been added to the Cameras and Lenses of 2016 tracking page…

UPDATE: for more details on the new camera and lenses, you can also check the B&H Photo product pages.

Refurbished Sony 55-210mm (SEL55210) for $150

To the eBay Deals we check upon where we find BuyDig’s eBay store offering the manufacturer refurbished Sony 55-210mm f4.5-6.3 (SEL55210) offered for $150 with free shipping, with a limit of five per customer. As of the time of writing, 300 of these had been sold per the eBay page over there. The listing says “1 Year Parts & Labor” under Warranty.

Sony FE 24-240mm f3.5-6.3 OSS Lens with $90 rewards for $900

If you are a Sony FE superzoom fan, there’s a sale for you too! The Sony FE 24-240mm f3.5-6.3 OSS Lens gets 10% promotional rewards ($90~) and free Next Day Delivery (cutoff Wedn 4pm ET) at B&H Photo… If you don’t want promotional rewards and next-day delivery, you can get it for the same price but with the Corel software bundle and extra lens-related accessories at Adorama

Sony E PZ 18-200mm f3.5-6.3 OSS Lens with 4% rewards and Free Next Day Delivery for $1048

You can zoom your way into the new year with the Sony E PZ 18-200mm f3.5-6.3 OSS Lens going for $1048 with free Next Day Delivery (cutoff is Wedn 4pm ET) and 4% promotional rewards at B&H Photo… If you don’t need Next Day Delivery and prefer actual accessories instead of promotional rewards, you can get it for the same price with expedited (not next day) shipping along with the Corel software bundle (Aftershot Pro 2, Paintshop Pro X7, etc) and a 67mm ProOptic Filter Essentials Kit, and a soft lens case and lens cap tether and two cleaning kits at Adorama

10% Rewards on most Canon and Sony Lenses

If you are interested in getting any Canon SLR lenses or Sony SLR or E-mount lenses, a whole lot of them are eligible for 10% promotional rewards at Adorama. The lens are grouped by manufacturer and mount and type, starting with Canon SLR lenses and followed by Sony SLR lenses and E-mount lenses. Keep paging down to see all available options. This is a very long page, you may need to use a desktop/laptop to scroll through them effectively. Even some of the Canon tilt-shift lenses are eligible!

If you are not familiar, promotional rewards are to be used in future purchases. They are not a discount on the current purchase price, and they are not cashback you can deposit in your bank account. Click on the reward link on any product page to see all the details and terms and conditions.


Sony FE 24-240 F3.5-6.3 OSS & $100 Gift Card for $900

Zoom, zoom! The Sony FE 24-240mm F3.5-6.3 OSS E-Mount lens is currently bundled with a $100 Adorama gift certificate going at its regular price of $900 at Adorama… If you prefer lots of accessories instead of a $100 gift card, Adorama has an accessory overload bundle with a ProOptic 72mm Filter Kit, Slinger Lens Pouch, Lens Shade, Cap Tether, Cleaning kit and Corel creative software (including Aftershot Pro 2 and Paintshop Pro X8)…

Sony a7 body drops to $1000 (plus two lenses on sale)

And now, 35mm full frame camera at the magical $1000 price point. The Sony a7 body only is now down to $1000 with free shipping at Adorama… This was going for $1100 last week (see 35mm Full Frame price charts)…

Speaking of Sony, a couple of their lenses are on sale as well. The FE 24-240mm F3.5-6.3 OSS goes for $900 with free shipping, while the Carl Zeiss 24mm F/1.8 goes for $900 too but also earns a $36 promotional reward.

Ends 10/31/15: up to $250 Trade-In Bonus towards Sony a7* or FE lenses

Running until 10/31/15, Amazon has a Sony Trade-In Bonus Promotion that can be applied towards the purchase of select Sony a7* kits or FE lenses. The complete list of eligible cameras and lenses is shown over there.

The “bonus” part of the trade-in is this: in addition to the actual trade-in value of the camera gear you will send them in, you will also receive a promotional code that gets you $45 to $250 off the purchase of the aforementioned Sony a7* cameras or FE lenses. In general, the higher the price of the item, the bigger the promo code discount. For example, the a7S body only gets $250 off, while the 28mm f2 gets $45 off. You receive promo codes for all 17 eligible items. You can use each promo code once. Applies only to items sold and shipped by Amazon herself (not 3rd-party sellers).

The workflow of this trade-in (based on the promotional page (I haven’t done this)) is this:

STEP #1: locate the camera(s) or lens(es) you want to trade-in. The promotional page has big pictures for eligible “Digital SLRs” or “Mirrorless Cameras” or “Lenses”. Once you hit one of those links, you will see eligible products. You don’t have to go through them page by page. The Amazon search box over there morphs into a trade-in search box, so it will only show you eligible items. So, for example, you don’t have to go through 500+ DSLR kits to see if yours is eligible.


STEP #2: select the camera you want to trade-in and follow the steps. It’s easy actually. You click the yellow “Trade-In” button and it shows you price ranges depending on the condition. Your trade-in amount will be adjusted if when they receive it, their evaluation of the item’s condition differs from your own. Even so, you have some control, you can pre-select whether you want them to return the item to you for free, or automatically accept the lower price. (if the price is higher, they’ll obviously give you a bigger trade-in amount). The trade-in amount will be sent to you in an Amazon Gift Card, not a cold-hard-cash check/cheque.

STEP #3: if you accept the offer, you ship your old camera/lens to Amazon for FREE using their printable shipment labels. About 7-10 business days after, you will receive via e-mail the promotional codes that go towards the purchase of Sony a7* or FE lenses. The promotional codes are pre-determined amounts ($45 to $250) depending on which Sony item you buy in the future. These amounts are not linked to the value of your old used traded-in gear.

STEP #4: after your old used trade-in gear is received by Amazon, and their condition evaluated, you will receive an email with their findings, and if accepted by them, you will receive your trade-in value in an Amazon electronic gift card (this is a never-expiring Amazon gift card, not a promotional code).

STEP #5: you can use both the promotional bonus codes ($45 to $250) and your trade-in gift card towards the purchase of a Sony camera or FE lens. This is optional. You don’t have to buy anything. But obviously you can’t undo the trade-in once it is submitted and accepted by Amazon and it survives your “lower condition” conditional choice in Step #2.

STEP #6: as you can see, I can only write short posts or sprawling posts, there’s no middle ground 🙂

DEADLINES: The promotion expires 10/31/15. The promo codes expire 11/7/15.

Imported Sony 70-200mm f4 G OSS (E-Mount) w/3yr warranty for $1132

The Sony 70-200mm f4 G OSS (E-Mount) currently goes for $1500 in new condition at authorized Sony dealers (such as Adorama and Amazon) but if you are comfortable with imported gear…

… among the latest Trending eBay Deals, the GetItDigital eBay store (99.7%) is offering the new condition imported grey-market Sony 70-200mm f4 G OSS (E-Mount) for $1132 with free shipping. A three year warranty is included by the seller GetItDigital, not by Sony USA. Limit three per customer.

Trade-In Bonus of up to $250 towards Sony a7 series cameras or full frame E-lenses

Adorama is running another Trade-In Promotion good until 10/31/15. You trade-in one digital interchangeable-lens camera or lens, and receive a trade-in bonus of up to $250, in addition to the trade-in value of your gear. The trade-in bonus can be used towards the purchase of a new Sony a7 series digital camera or full frame E-mount.

Per the short instructions there, you fill in the short form on their website. Then they give you a trade-in code. You use that towards the purchase the a7 series camera or FF E-mount lens of your choice. In parallel, you send them your old camera/lens you agreed to trade-in.

Sony Lens Instant Savings (E-mount, A-mount)

Sony launched another instant savings promotion for some of their E-mount (mirrornyets) and some of their A-mount (mirrorSi) Lenses. You can find the eligible lenses broken down by mount (below the four featured lenses) at B&H Photo. Press the orange “Load More” button to see more, rinse and repeat for even more…

Sony VCL-HG1737C 37mm 1.7x Converter Lens for $100 [also: 37mm Tiffen 0.65x for $6 + ship]

For a limited time, the Sony VCL-HG1737C 37mm 1.7x High Grade Telephoto Converter Lens is on sale for $100 with free shipping at B&H Photo.

Speaking of 37mm conversion lenses, also at B&H, the Tiffen 37mm 0.65x Wide-Angle Conversion Lens, model MI6275, is on sale for $6 plus shipping. Free expedited shipping if your order total is $49 or more.

Imported Sony FE 70-200mm f4 G OSS for $1180

This is not a dejavu, this is the third Sony E-mount lens that is offered in grey-market imported condition by Get It Digital (99.7%) as part of the eBay Deals. It is the new condition grey-market with a three year warranty provided by GetItDigital (not Sony) Sony FE 70-200mm f4 G OSS (model SEL70200G) offered for $1180 with free shipping with a limit of five per customer.

At authorized Sony retailers, such as Adorama and B&H Photo and Amazon this goes for $1400.

Imported Sony Zeiss 55m f1.8 FE Sonnar T* for $740

The grey market (imported cameras without manufacturer’s USA warranty) party continues at the eBay Deals, this time it is Get It Digital (99.7%) offering the new condition imported grey-market Sony Zeiss 55m f1.8 FE Sonnar T* lens for the E-mount offered for $740 with free shipping with a limit of five per customer. It comes with a three year warranty from Get It Digital, not Sony USA. Over 500 units sold so far from this eBay listing.

The warranty is described in the eBay listing as:


At authorized USA dealers, in new condition, this lens goes for $900, at well-respected retailers such as Adorama (lots of free lens accessories) and B&H Photo and Amazonia.

PS: if you are having a bit of a deja vu, it’s because last week we also mentioned a different grey-market imported Sony-Zeiss lens, the Sony T* E 16-70 F4 ZA OSS lens (aka SEL1670Z) which went (and still goes) for $700, also from Get It Digital.