Reminder! The B&H Photo Sony a7* and FE lenses trade-in promotion with a 15% bonus credit expires on 1/31/15 at B&H Photo. You get two credits with this offer:

1) 15% of the purchase price of the eligible Sony a7* or eligible FE lenses
2) the fair market value of your trade-in used items

The B&H Photo trade-in process, as described over there (assuming I understand this correctly) is this:

1) enter the item you want to trade in (your own used item)
2) get a quote from B&H
3) if it’s a go, ship your used item to B&H
4) receive the 15% off credit code from B&H
5) use the credit code to purchase the eligible a7* or eligible FE lenses

Eligible cameras are the a7, a7r and a7s. Eligible FE lenses are the 35/2.8, 55/1.8, 24-70/4, 70-200/4, and 28-70/3.5-5.6