Rokinon 35mm f2.8 AF UC for $175 [E]

Running until Friday at 10am ET, you can have the new condition Rokinon 35mm f2.8 AF UC lens for the Sony E-system for $175 with free US shipping at Adorama.

They also have two more Adorama daily deals as follows:

+ Flashpoint R1 Round RGB Mini Creative Light – (Godox R1) for $85

+ 3Pod V3AH Video Tripod with 2-way Fluid Head & Quick-Release Plate for $90

Rokinon 14mm f2.8 Series II for $349 [X/E/m43/EF/EOSM] to $389 [N chipped]

It’s a LENZE DAY {yes, it’s Alternate Spelling Week LOL} at the Adorama daily deals, running until Tuesday at 10am ET (or earlier if sold out) you can have the new condition Rokinon 14mm f2.8 Series II prime lens for $349 in the Canon EF, Sony E, M43rds, Fuji X and Canon EOS-M. The lens is also available in Nikon with AE chip for $389…

But that’s not all. There are three more daily deals running parallel:

+ Tamrac Jazz Shoulder Bag 50 v2.0 for $15
+ music NOT included

+ Green Extreme 150Wh Lithium-ion V-Mount Battery for $99

+ Green Extreme Dual Position Li-Ion Battery Charging/Power Station (V-Mount) for $110

Rokinon 85mm f1.4 Autofocus for $499 to $589 [C/N/E/RF]

Hooray-Hooray, it’s a LENS DAY at the Adorama daily deals, this incarnation running until Friday 10/15/21 at 10am ET (or earlier if sold out):

+ Rokinon 85mm f1.4 auto focus lens for $499 in Canon EF or Nikon F, $529 in Sony E, $589 in Canon RF

+ Vivitar 58mm 3-Piece Solid Neutral Density Filter Kit with ND2, ND4 & ND8 Filter for $10

+ Yeelight YLDD04YL 2m LED Aurora Lightstrip Plus with Voice Control for $43

+ Reolink Argus 2 Full HD Wire-Free Outdoor/Indoor Battery/Solar Powered Wi-Fi Security Camera with 2-Way Audio for $64

Tokina 11-20/2.8 for $415 [C/N], Samyang 35/2.8 AF Ultra for $189 [E], 3Pod Orbit, $5 Vivitar Filter Kits

Not one but TWO lenses are participating in the current iteration of the Adorama daily deals which expire on Thursday 9/2/21 at 10am ET or earlier if sold out…

+ Vivitar 3-Piece Solid Neutral Density Filter Kit with ND2, ND4 & ND8 Filter for $5 in your choice of 52mm or 58mm (or you can buy both)

+ Tokina 11-20mm f2.8 CF ATX-i for $415 in Canon EF or Nikon F

+ Samyang 35mm f2.8 AF Ultra Compact for $189 in Sony E

+ 3Pod Orbit Tripod for DSLR Photo & Video Cameras, 4 Section Extension Legs, Bubble Level, with Bag. 69″, Aluminum for $100

AND IF YOU LIKE e-reading, today’s the day to e-fill up your Kindle or Kindle app with ebooks as over 200 ebooks are participating in the Kindle Daily Deals for Wednesday with prices mostly at $2…

Rokinon 8mm f3.5 fisheye MF for $199 [EF] {and more}

It’s back to back lens days, now at the Adorama daily deals too! It is the new condition Rokinon 8mm f3.5 fisheye MF HD lens for Canon EF for $199 with free US shipping… Note that the daily deals page shows it going for $185… I do not know if this is a temporary glitch (the offer just went live as of the time of writing)…

The other offering is the Litepanels Astra 6X Bi-Color LED Panel, with Gold Mount Battery Bracket going for $750 with free US shipping…

The above are good until Thursday 8/26/21 at 10am eastern (or earlier if sold out)…

Recurring action at the Wednesday Best Buy dailies, it’s the return of the Nikon Aculon binoculars, three options, $50 each…

Meanwhile at the Amazon USA Gold Box there’s a $100 off sale on Fire HD 10 productivity bundle (that is, the tablet, a detachable bluetooth keyboard case, and a 12-month Microsoft 365 Personal subscription {of the auto-renewing kind of course})… There’s also a sale on a couple of Anker Nebula projectors

And for those of you who like to e-read on Amazon’s ecosystem, there is a great sale on the Most Anticipated Books of 2019-2020, a total 133 options…

Rokinon 24/2.8 and 75/1.8 AF lenses for $469 [Sony E]

Running until Tuesday at 10am ET (or earlier if sold out) is the current Adorama daily deal, the new condition Rokinon two AF prime lens kit going for $469 with free US shipping… It consists of the 24mm f2.8 and the 75mm f1.8 full frame lenses of the Sony E-mount system…

Rokinon 35mm f1.4 auto focus for $489 [E]

Woo-Hoo-Hoo! It’s a LENZ-DAY at the Adorama daily deal, running until Thursday at 10am ET (or earlier if sold out) is the new condition Rokinon 35mm f1.4 AF for the Sony E system going for $489 with free US shipping…

ELSEWHERE at the Wednesday daily deals:

UPDATE: Apple TV 4K, 32″ LG UHD monitor, 32″ Tizen Samsung UHD TV, 256GB SAndisk Extreme PLUS microSDXC for $58 and more at the Best Buy dailies

The Ryzen 5 5600X for $270 after promo code is among the NewEGG dailies

A “PC Favorites sale” (random assortment of computer/tech items) is among the Woot dailies. Of those, the 11.6″ Lenovo Chromebook for $120 has sold out already…

MEANWHILE the current flash sale at CreativeLIVE is a “15 for 15” sale. Fifteen classes are offered for $15 each, for a limited time only…

IF you are a fund [EDIT: fund? what’s a “fund of”? why a hybrid of fan and fond of with a slice of typo!] of STACKSOCIAL, they are currently having a feast of coupons at the Stacksocial website as follows:

+ 60% off online courses with coupon ANNUAL60

+ 40% off apps and software with coupon ANNUAL40
+ if that no longer works, try ANNUAL30 for 30% off

+ 20% off gear and gadgets with coupon ANNUAL20
+ if that no longer works, try ANNUAL15 for 15% off

AND a new arrival at the Monoprice website, the new Dark Matter 27-inch gaming monitor (16:9, UHD, 180HZ,IGZO) is offered for $350 with free standard US shipping…

Rokinon 85mm f1.4 AF for $529 [E] or $629 [RF]

It’s a LENS DAY at the Adorama daily deal, this round running until Tuesday at 10am ET (or earlier if sold out):

+ Rokinon 85mm f1.4 AF lens for Canon RF for $629

+ Rokinon 85mm f1.4 AF lens for Sony E for $529

DataColor SpyderX Mobile PRO for $150, Rotolight NEO2 OnC LED for $195, Rokinon 35/2.8 AF UC for $185 [E]

Another loaded day of Adorama daily deals, this round is good until Thursday 7/29/21 at 10am eastern (or earlier if sold out):

+ Datacolor SpyderX Mobile Pro Kit for $150

+ Rokinon 35mm f2.8 AF Ultra Compact for $185 in Sony E
+ only available in Sony E

+ Rotolight NEO 2 On-Camera LED Light for $195

Rokinon 12mm f2 NCS CS MF for $249 [E]

The current Adorama daily deal (changes Friday 7/23/21 at 10am ET {or earlier if sold out}) is is the new condition Rokinon 12mm f2 NCS CS MF going for $249 with free US shipping in the Sony E system. This only in the black color scheme of the lens…

Prime Day: Rokinon and Samyang Lenses on sale (139 options)

Prime lenses for Prime members! Most of these lenses show the regular price with verbiage that says “save an additional 20%” for Prime members, so keep that in mind when you are looking at the search-index listing pages below. Or add them to the shopping cart.

For example, the first lens in the Samyang listing below is a $629 14/2.8 AF (RF) lens. If you are a Prime member and you add it to cart, you will pay 20% off that price, making it $500 and something

A total of 139 prime Rokinon and Samyang lenses of all kinds are on sale during Prime festivities. I obviously cannot list them all, so I will not list any of them per the Fairness Doctrine 😉

+ 20% off 94 Rokinon Lenses

+ 20% off 45 Samyang Lenses

+ note that the numbers are lens options, meaning that if a particular Samyang lens is made for five different mounts, it shows as five separate listings, so it counts as five of the 45 above

Prime Day: Rokinon Lenses and NatGeo Tripods

As part of the Prime Day 2021 festivities, Amazon has a Photography & Outdoorsy sale (two pages of options) with 35 options including the following Rokinon lenses:

+ Rokinon 14mm f2.8 for $189 in Sony E, $222 in Canon EF, $245 AE chipped for Nikon

+ Rokinon 14mm f2.8 II weather sealed for $280 in Sony E, for $315 in Canon EF

+ Rokinon 12mm f2 NCS CS for Sony E NEX for $224, for Fuji X or Canon EF-M or M43rds for $231

+ Rokinon 12mm f2 for $175 in Sony E NEX

+ Rokinon 135mm f2 ED UMC in Canon EF or Nikon F for $350

+ Nanuk cases

+ various National Geographic branded tripods

Rokinon 14/2.8 AF and 85/1.8 AF for $1198 [Canon RF]

If you are a new convert to the Canon RF system and want to add prime lenses to your collection (without the use of mount adapters), then good until Thursday 6/17/21 at 10am ET {or earlier if sold out) you can find at the Adorama daies this new condition Rokinon for Canon RF bundle going for $1198 with free US shipping. For that you get:

  • Rokinon 85mm f/1.4 Auto Focus for RF
  • Rokinon 14mm F2.8 Full Frame Auto Focus for RF
  • cleaning kit
  • microfiber cloth (you can never have too many of these these-days with so many devices with screens on them

E-System Bundle: Rokinon 24/2.8 AF FF and 75mm f1.8 AF FF and Lens Station and Peak Design Lens Changing Kit for $529

Sony E-fans unite and take over! Good until Wednesday 6/9/21 at 10am eastern [or earlier if sold out] at the Adorama daily deals you can get a Rokinon E-system Lens Bundle going for $529 with free US shipping. This price gets you:

  • Rokinon 24mm f2.8 Auto Focus Full Frame
  • Rokinon 75mm f1.8 Auto Focus Compact Full Frame
  • Rokinon Lens Station for Sony E
  • Peak Design Lens Changing Kit Adapter for Sony E Mount
  • both lenses are for the E-system

Rokinon 24mm f2.8 Autofocus FF (E) for $179

Happening now, until Tuesday at 10am ET (or earlier if sold out) is this trio of Adorama daily deals:

+ Rokinon 24mm f2.8 Autofocus Full Frame lens for Sony E for $179
+ only available in Sony E

+ Tether Tools Case Relay Camera Power System for $80

+ CLAR Slim Series Bi-Color 288 SMD LED On-Camera Light with Wireless 2.4GHz Control for $60

Rokinon 24mm T1.5 Cine for $249 [C/E/m43]

Hooray, hooray it’s a LENS DAY at the Adorama daily deals good until Friday 4/30/21 at 10am ET or earlier if sold out:

+ Rokinon 24mm T1.5 Cine for $249 in Micro Four Thirds, Sony E NEX and Canon EF
+ the Nikon F goes for $299

+ VIOFO A129 Pro 4K UHD 2160p Dual Band Wi-Fi Front Dash Camera with GPS Module for $145

Wedn: Lowepro Adventura SH110 II for $10, Rokinon 24mm f2.8 AF for $199 [FE], Moment Anamorphic, CamRade, Magnus, Etc

Hump Day is upon us once again, time flies so fast when you are in COVID Jail 😉

We start with the B&H Photo daily deals which is a LENS DAY, good until Wednesday at 11:59pm ET (or earlier if sold out):

+ Lowepro Adventura SH 110 II Shoulder Bag (Black) for $10
+ up to five per customer
+ remember, you can also use these for other products
+ another use: use them as thief bait, so they steal an empty $10 camera bag with dummy/filler material inside instead of a bag with actual camera gear

+ Rokinon 24mm f2.8 Autofocus lens for $199 in Sony FE
+ the “with Lens Station” bundle is not discounted HOWEVER you can get the Samyang version with the Lens Station for $295
+ this lens is only available in Sony FE

+ Moment Drone Series Mavic 2 Pro Anamorphic Lens for $80

+ Magnus VT-200 Tripod System with 2-Way Pan Head for $35

+ Panasonic PT-LW335U 3100-Lumen WXGA 3LCD Projector for $449
+ you can create your own version of a popular 80s song, “everywhere I lay my projector, that’s my TeeVee”

+ Samson G-Track Pro USB Microphone with Built-In Audio Interface for $99 with FREE THRONMAX S3 ZOOM Boom Arm included automatically by B&H during the promotion

+ flash deal ends 12pm ET: Camrade wetSuit for Sony HXR-NX5R for $99
+ camera not included 🙂

+ next flash deal starts 12pm ET: camRade CB Single 1 camBag
+ price before sale $159

Meanwhile at the Adorama daily deal [changes Wednesday 10am ET] they offer the new condition BOYA BY-DM10 Digital Lavalier Microphone for $60 with free US shipping…

Rokinon 14mm f2.8 MF for $229 [N, E]

Adorama’s current iteration of their daily deals includes a trio of offerings. This set is good until Tuesday at 10am ET or earlier if sold out…

+ Rokinon 14mm f2.8 AS IF ED UMC manual focus for Sony E for $229

+ Rokinon 14mm f2.8 IF ED MC manual focus with automatic chip for Nikon F for $229

+ DJI Osmo Mobile 3 – Travel Bundle With Holster Camera Bag, VC-1 Power Adapter, Microfiber Cloth, Ulanzi MT-05 Mini Tripod for $110

Meanwhile at the Monday Woot daily deals there is a factory reconditioned Parrot drone sale with five options, with prices ranging from $120 to $480 with a 90-day Tech Rabbit warranty…

The headliner of the Monday Amazon USA Gold Box is the Hercules Tuff charging station (6 stations, 6 short Lightning cables, I think they are built-in?) going for $24~…

Rokinon 85mm f1.4 AF for $499 [Canon EF]

This is an organic sale, not a daily deal, it is the new condition Rokinon 85mm f1.4 Auto Focus for the Canon EF system going for $499 with free US shipping at B&H Photo and at Amazon and at Adorama

Rokinon 85mm f1.4 AF for $529 [E]

Lens again at the Adorama daily deals, this one is good until Sunday at 10am ET (or earlier if sold out), it is the new condition Rokinon 85mm f1.4 Autofocus lens for the Sony E-mount going for $529 with free US shipping…

Optionally you can buy it with the Rokinon Docking Station for $569…

Rokinon 24mm T1.5 Cine [m43] for $289

The party continues at the Adorama daily deals with the new condition Rokinon 24mm T1.5 Cine lens for Micro Four Thirds offered for $289 with free US shipping… The other three system options you see on the aforelinked page are not part of the daily but two of them are on sale on their own, the Nikon F goes for $229 and the Sony E NEX goes for $299…

The last of the daily deals is the new condition iHome Photo Printer with Smartphone Dock (white color scheme) with iHome 4×6″ Ink and Paper Cartridge with 40-Sheets going for $140 with free US shipping.

Sales end on Tuesday 4/13/21 at 10am ET or earlier if sold out…

Rokinon 35mm T1.5 Cine DSX for $549 [C], $649 [Others]

Lens time at the Adorama daily deals, it is the new condition Rokinon 35mm T1.5 Cine DSX lens for $549 with free US shipping in the Canon EF system, good until Thursday at 10am ET or earlier if sold out…

The lens is on sale but for a higher price, for $649, for one DSLR system (Nikon F) and four mirrorless systems (M43rds, Canon RF, Sony E, Fuji X)…

But that’s not all. The Adorama daily deals also include:

+ Sachtler System FSB 8 FT Sideload Fluid Head with Flowtech 75 Carbon Fiber Tripod & Mid Level Spreader for $1999

+ Naughty Dogs Inc. The Last of Us II Standard Edition for PlayStation 4 for $30

And on the COVIDalia front at Amazon, for $8.49 you can get a new condition generic touchless thermometer, up to two per customer at the sale price. Free shipping for Prime members or with the usual minimum purchase amount. This averages 4.7 out of 5 based on 845 global customer ratings. It is powered by two AAA batteries, a plus for the rechargeable fanclub 🙂

Rokinon 16mm T2.2 Cinema [m43] for $179 [also: Profoto, Pelican, Etc]

My oh my! Adorama is starting the Passover Holiday daily deals with a DOUBLE LENS DAY!

+ Rokinon 16mm T2.2 Cine for M43rds only for $179

+ Sigma 16mm f1.4 DC DN Contemporary for $319 in Sony E

+ Pelican 1607 Protector Case with Pick N Pluck Foam for $312

+ Profoto Wide Lens for A1 Studio Light for $10

+ the refresh time for Adorama daily deals is always 10am ET, not midnight

+ because it’s the holiday season, some of the daily deals may renew every 24 hours; however, I am only speculating, I’m not sure they will renew or not; only time will tell [cue continent supergroup song]…

Among the Friday Best Buy daily deals we have a sale on Sunpak 12″ ring light kits, two options, $60 or $80… With the usual/customary Shutterfly coupon promo thing…

At the Friday NewEgg dailies we find the Ryzen 5 2600 desktop processor for $180 after promo code, a 64GB Team microSDXC for $7, a 2TB WD Black P10 Game portable external HDD for $65 after promo code, a 50pk of KN-95 masks for $22, and more…

No, you don’t get a free p-bottle with purchase but among the Friday Gold Box deals they have a sale on their 10-inch Fire HD tablets from $108 to $168, with the $108 version having 64GB on-board [with microSD slot], 1080p, USB-C, 2GB RAM, and “with Ads”… The $168 is with a case and 15W faster charger…

And now something for Prime members, good until 3/27/21, if you purchase $30+ in Woot shirts, you can add to your order a tumbler for just $1 more. A lot of the tumbler options have already sold out, so don’t sleep on this! Details at the Woot forums

Wedn: Meh-a-thon, Rokinon 14/2.8 for $329 [C AE], Manfrotto, G-Tech (11 options), Philips Hue, MSI, Etc

Meh fans, today’s your day, it’s a Meh-a-thon day, their version of a Woot-OFF BUT ever better, all the previous Meh-a-thon deals remain available for purchase ~ as long as they didn’t sell out of course…

Next up, we have a LENS DAY at the B&H Photo daily deals, with a 6-pack of offers good until Wednesday at 11:59pm eastern. No flash deals today…

+ Rokinon 14mm f2.8 IF ED UMC in the Canon version with AE (auto exposure) for $329
+ only this version is on sale
+ BUT if you want the Nikon F version in USED condition, prices start at $217 at B&H USED [not a daily deal, just an organic used price]

+ Delkin Fat Gecko Triple Mount for $60

+ Manfrotto Element MII Mobile Carbon Fiber Traveler Tripod for $150

+ Genaray Radiance Daylight LED Monolight for $349

+ Auray speaker stands, $18 to $20

+ G-Tech hard drives, 11 options, further discounted by automatic in-cart discounts

UPDATE #1: among the Best Buy daily deals you can get the 2TB Seagate One Touch external USB 3.0 HDD for $55…

UPDATE #2: busy day at the Woot daily deals including:

+ factory reconditioned MSI gaming laptops and desktops, $450 to $2350
+ with 180-day (6 month) MSI warranty

+ Optoma projectors, $400 to $2400

+ Redragon gaming peripherals, $20 to $51

+ iRobot coding robot for $85

+ factory reconditioned Philips Hue lighting, 12 options, $18 to $330, with 90-day Woot warranty

Rokinon 35mm f1.8 AF Compact for $329 [FE] {also MSI, Lowepro, Etc}

Hooray-hooray, it’s a LENS DAY at the Adorama daily deals good until Thursday at 10am ET (or earlier if sold out) as follows:

+ Rokinon 35mm f1.8 Compact AutoFocus lens for $329 in the Sony FE system
+ this lens is only made for the FE system

+ Lowepro DroneGuard BP 400 Backpack for $40

+ MSI Prestige 14 14″ Full HD Professional Notebook for $1199
+ i7-10710U 1.1GHz, 16GB RAM, 512GB SSD, NVIDIA GeForce GTX 1650 (with 4GB), Windows 10 Pro, in the Rose Pink color scheme

Meanwhile among the Wednesday Woot deals of the day they have Pixel smartphones ($70 to $270), Amazon hardware devices ($17 to $190), adjustable LED floor light, MSI gaming laptops ($800 to $2440), and $8 LED string lights… BUT that’s not all, they also have the KODAK FLIK X7 Home Projector with (Baby) Tripod & Case for $67…

Two WD external disks along with a 7″ Lenovo Smart Display (with Google Assistant) are among the leaders of the Best Buy daily deals

And if you want some egg action, the NewEgg dailies include a $100 24″ LG display, a $600 ASUS Vivobook, both Ryzen and Intel processor options, a refurbished Pixel 4XL for $280 and more…

PS: with the Android 12 development release coming out, you may have noticed an increase in demand for compactible Pixel phones (Pixel 3 to 5)… Pixel 2 and older Pixel phones will not get Android 12. Check the Google Support page for the details for all PiXeL phones…

Rokinon 24mm T1.5 Cine for $229 [N], $299 [m43], Etc

It’s a LENS DAY at the Adorama daily deals, this round good until Friday at 10am ET (or earlier if sold out). It is the new condition Rokinon 24mm T1.5 Cine on sale for $299 with free US shipping in the Micro Four Thirds system… The other mount options are on sale on their own but not part of the daily deal. For example the Nikon F version is on sale for $229 but the Nikon F version has a lower regular price… The price-dynamics of different systems and different global options [from the perspective of Rokinon]…

Meanwhile at the Woot dailies they have Samsung Frame QLED televisions with prices ranging from $400 to $2500. Sizes range from 32″ to 75″. These are refurbished with a 90-day Woot warranty…

And finally we checkupon the Thursday NewEgg daily deals where find:

+ 128GB Samsung Endurance PRO microSDXC for $24 after promo code

+ $100 Lowe’s digital gift card for $90

+ unlocked Samsung Galaxy S21 (8/128) 5G for $700, sold and shipped by NewEgg itself

+ various other techie things as usual

Rokinon 24mm f2.8 Auto Focus Full Frame for $175 [E]

Hooray, hooray, it’s prime lens day at the current iteration of the Adorama daily deals good until Thursday at 10am ET (or earlier if sold out):

+ Rokinon 24mm f2.8 full frame auto focus lens for Sony E for $175
+ this is only available in Sony E

+ Green Extreme 4K HDMI Game Capture Card for $40

+ LG Ultra PC 17″ laptop for $999
+ WQXGA IPS i7-10510U 1.8GHz, 16GB RAM, 512GB SSD, NVIDIA GeForce GTX 1650 (with 4GB), W10H, etc…

Rokinon 24mm T1.5 Cine for $229 [N]

It’s a lens day of the Nikon F kind at the Adorama daily deals, good until Tuesday at 10am ET (or earlier if sold out) you can get the new condition Rokinon 24mm T1.5 Cine for $229 with free US shipping… The other three options go for a lot more as of the time of writing…

Rokinon 35mm f2.8 Auto Focus Ultra Compact for $169 [Sony E]

It’s a LENS DAY at the current round of the Adorama daily deals which end on Thursday at 10am eastern time:

+ Rokinon 35mm f2.8 Auto Focus Ultra Compact in Sony E for $169

+ Incase DSLR Pro Pack Nylon Camera Backpack for $100

+ Benro X-Series 3XS 3-Axis Handheld Smartphone Gimbal Stabilizer for $70

Monday: Rokinon 50mm T1.5 Cine, 12.9″ iPad PRO (2020), Etc

And just like that Monday is here once again and with it we have a new set of B&H Photo daily deals good until 11:59pm ET (or earlier if sold out). And it’s a LENS DAY, hooray-hooray:

+ Rokinon 50mm T1.4 AS DS Cine DS manual focus lens for $379 in your choice of Canon EF or Nikon F or Sony E system or Micro 4/3rds

+ 12.9″ iPad Pro (Early 2020, Wi-Fi Only) for $949 (256GB on-board) or $1149 (512GB on-board), two color options each
+ also 256GB available as Wifi + Cellular for $1099

+ GVM Professional Video Carbon Fiber Motorized Camera Slider (32″) for $240

+ also Senal studio headphones for $45 and Denon In/Out speakers pair for $50 and AmazFit GTS smartwatches for $95 (six options)

+ flash deal: RucPac Solo Camera Strap for $20

+ next flash deal: Savage LiteShaper Flexible LED Panel

UPDATE: various Vivo standing desk / office related things and the refurbished Kindle (2019 model, 10th generation, latest model) for $40 are among the Monday Woot daily deals… If you love reading text-only books (eg fiction, or text-only non-fiction), an e-reader is a must have. Especially if you love reading in-bed or before bed time, because they are front-lit and black-n-white like paper, so they don’t affect your brain/sleep the way smartphones/tablets do, which are back-lit, so the light shines on your face instead… Or something like that…