Sony is doing the Apple thing with two phase announcements. Today they revealed their new Sony a7 III camera ($3200) and 24-105 f4 G OSS FE lens ($1300). Pre-orders for these begin on Thursday. I will post a new post once they become available for pre-ordering. Sony is also developing a 400mm f2.8 GM OSS lens, but there is no price for this lens, so it may not be available for pre-ordering tomorrow.
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