Amazon keeps adding more and more to the Prime Benefits, but that’s not all. They strategically decided to go BIG with their TV streaming business, making expensive purchases and plans, such as an upcoming Lord of the Rings TV series. So the writing was on the wall that the Prime membership fee would go up.
And it is. Annual Prime membership fees will increase from $99 to $119. Discussion of the news organized nicely by Techmeme.
The $119/year membership fee goes in effect on May 11 for new members, and June 16 for renewals of existing subscriptions. You can cancel your existing subscription before it renews if you don’t want to pay this higher subscription fee.
If you want to get in at the $99 for the first year, as a new or previous Prime member, you can sign up for Prime Membership now for $99.
As far as I can tell, existing Prime members cannot manually renew their subscription ahead of time using the Prime account website. I don’t know if it’s possible to renew it ahead of time by talking/live-chatting to a customer service representative.
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