Amazon revealed a new twist today, a new feature for Prime members. For some of the items in the traditional Gold Box Lightning Deals, Amazon Prime members will get access to them 30 minutes before the general population does. It’s easier to explain with an example, look at the annotated screenshot crop of the Ape camera case below (click on the picture or open in new tab/window to see it at full size)…

As you can see, the Ape case has the “Prime Early Access Deal” line. Only Lightning Deals that show this line are going to be available to Prime members for 30 minutes early. All the other items will go live at the same time for everybody. Here is an annotated screenshot example below of Upcoming Lightning Deals, some are Prime Early Access, some are not (click on the picture or open in new tab/window to see it at full size)…