Amazon reduces Free Shipping minimum from $49 to $35 for non-Prime members

As the Amazon World Turns! At the moment when you surf around Amazon product pages without being logged on to a Prime Amazon account, you will notice that the free shipping minimum has changed again. Instead of $49+, you only need $35+ in products sold and shipped by Amazon, and/or sold by 3rd-party sellers but fulfilled by Amazon’s facilities. The $25+ book option also remains in place. I am not sure yet whether this is a temporarily experiment or permanent. It is possible that Amazon is price-matching the Walmart-Jet $35 minimum.

For example, here’s a random $40 item that shows free shipping for non-Prime members.

UPDATE: the Prime benefits comprehensive guide has been updated with this, along with a screenshot of the rare Prime shipping from 3rd-party sellers option [see a6300 post].