Zeiss Touit 12mm f2.8 with $28 rewards for $699 (Fuji X, Sony E)

It’s touiting time, not tweeting time. The Zeiss Touit 12mm f2.8 Lens for the Fuji X and Sony E mirrorless systems is currently on sale for $699 with free shipping and 4% promotional rewards (around $28 towards future purchases) at B&H Photo until 9/30/16 or earlier if sold out.