This is a YMMV and from what I can tell, this only works once per Amazon account for the lifetime of that account. If you reload $100 or more on an Amazon Gift Card (including the virtual “default” gift card on your Amazon account), you will receive a $5 bonus. Details and terms and conditions of the promotion can be found at the promotional page. To figure out if you are eligible, visit the page while being logged on with your Amazon account. If you just want to read the terms and conditions, you don’t need to be logged in.
This offer may also be promoted on product pages, but just because you see it there, it doesn’t necessarily mean you are eligible. The “Learn More” link in the screenshot below is the page linked-to in the first paragraph above:
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