If you are the boldly-going early-adopter who likes to try out new action cameras, the Sogo SJ4000 action camera in a bundle that includes dozens of accessories and a carrying case is available for $70 to $80 (depending on color scheme) with free shipping, sold by the manufacturer, with the offer fulfilled/shipped by Amazon (so Prime-eligible). No customer reviews, thus the boldly-going early-adopter verbiage.
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