Prime Day 2018 Festivities begin at 3pm ET today

Another year has gone bye and another Prime Day is almost upon us! The official Festivities for Prime Day 2018 begin at 3PM eastern on Monday 7/16/18 at Amazon. Amazon has published a handy Prime Day guide, and as usual, this morphs into a Prime Week of festivities (as opposed to just a single day), with some offers already going live, including a variety of credit cashback promotions for those paying with a Prime credit card (Chase Visa or Amazon store card). These include 20% back on the GoPRO HERO (2018) action camera.

Other early offers include the Echo Show creature for $139 (up to six per customer at the sale price), and some new product launches that Prime members get first dibs on.

Keep an eye also on the good old Gold Box if you prefer that display format of deals.

Only Prime members can participate in these festivities, however, if you are not a Prime member and want to participate, you can start a FREE Prime Trial and enjoy these festivities along with the other Prime Benefits for 30 days.