Pre-orders are now LIVE for Sony RX10 IV

The iPhone X ruined my joke for the Sony RX10 IV price, because it no longer costs twice as much as the iPhone 🙂 Regardless, bad jokes are not included with the pre-orders 🙂 Sony went the flagship smartphone route with separating the announcements from the pre-orders. So today is the day…

… pre-orders are now accepted for $1700 for the new Sony RX 10 IV 1-inch superzoom with RAW and much and more at B&H Photo and Adorama and Amazon itself.

If my without-calculator math is correct, this is the 13th RX-series camera, and all of them are still available for purchase. Check the most recent (July 2017) Fixed Lens Price Chart for the previous models (does not have RX0 and RX10 IV).

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