Pre-order on Thursday new Sony RX10 IV for $1700

It’s interesting how the camera market can sometimes go in circles in some ways. The good old Olympus E-series fixed lens cameras of a decade ago may have found spiritual successors in the Sony RX10 series mayhaps, which brings us to a new addition to the line, the new RX 10 IV, available for pre-ordering on Thursday AM for $1700 at B&H Photo and Adorama et al.

One unusual accomplishment of the Sony RX-series is that every single camera in the RX-series remains a currently available. How much this is a sign of popularity and how much it is a matter of inventory, I do not know, but it still is something rare in the world of digital cameras.

This has been added to the New Cameras of 2017, making it the sixth RAWsumer of the year, and the most expensive of the lot so far.