Pre-order new Sony RX0 elementproof 1-inch RAWsumer Action Cam on 9/5/17

It’s IFA time in Berlin, which means more new tech products from all directions. Especially, in the world of photography, since this is an odd year, so there’s no Photokina [see Trade Show Calendar].

Sony had a pretty successful RX-series of RAWsumers, case in point, as you can see at the Fixed Lens Cameras Price Chart all models continue to be available in new condition at authorized dealers!

So it should not be a surprise that Sony would decide to further expand the RX-series.

Which brings us to the new brand new RX0, an ultra-compact elementproof camera but with a 1-inch 21mp sensor, and a 24mm f4 Zeiss-blessed lens, RAW of course (it wouldn’t be an RX-series without RAW!), and various tempting video features. And an RX-series starting price of $700.

In new-typical Sony fashion, pre-orders are not accepted right away. It will be available for pre-ordering on September 5, 2017.

But there are detailed pages for it at B&H Photo and Adorama.

This has been added to the New Cameras of 2017 tracking page, making it the fifth RAWsumer to be introduced in 2017. Try to guess the other four before looking. But we don’t have fabulous prizes if you guess right 🙂