The majority of the published Black Friday ads that offer camera-and-photo related products have been “digested” at the 2016 Black Friday Ads Digest mega-post, including big chain stores like Best Buy, Target and Walmart. A few more stores will be added as they post their ads and also as I check semi-related stores that may have camera-related items (eg action cams or drones in outdoors stores).
This year’s post is organized by camera-type/product-type instead of by retailer, since most of the Black Friday ad scans you can find online (just use any search engine) are broken down by retailer anyway. So this is sort of a value-added re-organization of the offers.
The general trend is similar as previous years [see our 2015 breakdown for cross-reference], a few Canon and Nikon DSLRs are the main iLCs that get advertised along with fewer than before fixed lens P&S cameras. On the other hand, action cameras, drones, and instant film cameras are getting more ad attention. I may do a separate “analysis” post if there’s enough material to write about [most probably it will parallel/similar to our 2015 Grading the Ads].
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