50% off BorrowLenses memberships w/coupon

Good until 5/8/17, BorrowLenses is offering 50% off on their three membership plans with the coupon code shown below in the self-explanatory screenshot below:

Annual memberships existed for a long time, with Costco, Sam’s Club, Price Club and others offering them through the years, but the emergence of Amazon Prime made memberships sexy again, with more retailers joining the party including NewEgg, Adorama, Walmart (pre-Jet), and even services like ShopRunner (you may be eligible for a free membership for this through your AMEX credit card). So depending on how much and how you often you rent from BL, this offer maybe beneficial. Of course the free shipping will likely have the Prime-effect, where you will be more likely to borrow things because of the free shipping. That new tilt-shift lens looks tempting 🙂