Sony had a loaded IFA 2014 presentation today, launching new products left and right, trying to recapture old glory. Of photography interest, the new QX1 is a 20mp APS-C sensor-module with RAW capture that attaches to your smartphone and takes Sony Alpha lenses. It is officially compatible with 50+ lenses and it is available for pre-order for $400 at Amazon with a mid-October release estimate.
Joining the smartphone add-on modules is the new QX30, which *spoiler alert* as its name hints, has a 30x optical zoom. Yes, a 30x optical zoom glued to your smartphone. After all, none of the major smartphones have ventured into optical zoom lenses. With emphasis on slim designs, the chances of native optical zoom lenses are not that high. The new QX30 is available for pre-order for $350 at Amazon with an early October release estimate.
Last but not least, they have a new Action Cam Mini, splashproof, and as the Mini indicates in the name, the smallest so far in the Sony line-up. This actionable wearable is available for pre-order for $250 at Amazon or for $350 in a Live View Remote Bundle. Release estimate is mid-to-late October 2014.