Sony a7 and a7r Trade-In Offer Returns: trade any working DSLR for a discount towards a7 or a7r

Tempted by the Fruit of the Alpha? Adorama has a new trade-in offer for the Sony a7 and a7r cameras. The offer has two legs. First you purchase one of the aforelinked Sony a7 or a7r kits. Then you receive the camera along with a prepaid shipping label from Adorama. You use that label to ship to Adorama your old working trade-in DSLR (any model, any year, any manufacturer). More details at the promotional page. You receive your trade-in discount when you place the order.

With the DSLR Trade-In Discount factored in your shopping cart, you pay:
+ $1243 for the Sony a7 body only
+ $1500 for the Sony a7 with 28-70mm FE
+ $1753 for the Sony a7r body only

The Trade-In bonus amount is factored in the prices above and it is variable depending on which model you select. Promotion ends by 12/31/14.

That Nikon D40 KR convinced you to buy a few centuries ago? Trade it in 😉

Please note Adorama will be observing Sukkot, so factor that in the timing of your order.