Canon and Nikon are no longer the only ones with used-car-priced full frame flagship cameras. Sony is joining the fray with the new Sony a9 full frame E-mount flagship, with a flagship price of $4500. Pre-orders will begin on Friday 4/21/17, so considerate of Sony to let people enjoy the holidays the days before and after. Preorders will begin at 10am ET on Friday at B&H Photo.
Also coming along with the PRO camera is a new Master series lens, the FE 100-400mm f/4.5-5.6 GM OSS E-Mount with a price of $2500, and pre-orders opening on Friday.
This new camera now gives mirrorless cameras the lead in 2017, they are “winning” over DSLRs in a penalty shoot-out at 6-5. You can see them all at the New Cameras of 2017 page.