Pre-order new Zeiss Loxia 25mm f2.4 lens (Sony E)

You can buy boxes and boxes of lox for the price of this new Loxia lens! Zeiss, like Voigtlander just did, has revealed a brand new prime lens for the Sony E-system. The new lens is the ZEISS Loxia 25mm f2.4 with a late March 2018 release estimate and a starting price of $1299 and available for pre-ordering for B&H Photo and Adorama

But that’s not all! This new lens has now been added to the Zeiss Loxia Lens Bundle which now includes five Zeiss primes with a transport case for $5987 with free shipping. This too is a pre-order! Adorama is offering an optional 12-month $499/month financing promotion on this, on approved credit and all that good stuff.

This new lens too has been added to the New Lenses of 2018.