Panasonic 12-35mm f2.8 with $100 Gift Card for $698

At CES 2017 [check the tracker of the interesting new cameras/lenses of 2017], Panasonic revealed the second generation of their 12-35mm lens with a pre-order price of $1000.

If you are not tempted by that, you can get the first generation of the Panasonic 12-35mm f2.8 lens bundled with a $100 Adorama gift certificate for $698 at Adorama.