Black Friday Trends: The Pre-Order thing is a Samsung innovation

Three days ago we spotted the unusual Black Friday Deals preorders (! [preorders of existing products; not unreleased products]) at Amazon but it turns out, this is not an Amazon “innovation” but a Samsung innovation. Similar Black Friday HDTV Deal “pre-orders” can be found at Samsung’s own website and at B&H Photo.

So far this consists of Samsung HDTVs. I don’t know if it will expand to digital cameras this year or in future years. But it is a new trend to watch as retailers are perhaps trying to zero in on shoppers who want good deals but don’t want the hassle of brick and mortar lines or deal-chasing on the internets when they can instead spend Thanksgiving weekend getting grilled by the Mother In Law 🙂