Amazon.com is apparently experimenting with a new feature to decrease customer irritation and increase checkout speed. Now when you add something in your shopping cart that may be eligible for optional Extended Warranties or other Service Plans, you are given an option to turn OFF these kind of upsells for three months. This is probably linked to an Amazon account, so you’d have to be logged on to your Amazon account to make this stick.
Here’s an annotated screenshot crop of what to look for ~ you may not notice it if you are moving quickly through the longer version of the checkout process:
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