A lot of recent camera models are rarely discounted, so one way to get some kind of a discount is through rewards. Case in point, Rakuten (Buy.com) is offering 7% back in Rakuten rewards on technology (and 15% back on everything else) when you use coupon code REWARDME when you make a purchase at Rakuten.com. Offer ends by the end of day on 8/20/15.
This is not a discount, but reward points added to your Rakuten account. Reward points are promotional points, they have to be spend within a specified amount of time, which makes this perhaps a better offer for frequent shoppers there.
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