Pre-orders for new Sony a7 III start Wedn 11am ET

Sony has plenty of 35mm full frame cameras [see 35mm full frame price charts] but that’s not stopping them from revealing a brand new model! The Sony a7 III body only is now an official product and pre-orders of it will begin on Wednesday 2/28/18 at 11am eastern at authorized Sony dealers.

The starting price is $2000 for the body only, and $2200 for the kit with the 28-70mm lens. A listing for the camera is available at B&H Photo and Adorama with the pre-ordering option activating on Wednesday at 11am eastern.

This has been added to the New Cameras of 2018 tracking page and has given mirrorless cameras a 7-1 lead over DSLRs in 2018.