Pre-orders begin for new Sony a7 III at 11am ET

Get your e-wallets ready if interested in this one! Pre-orders for the new Sony a7 III body only full frame Sony E-system camera will begin at 11am eastern today (Wednesday 2/28/18) at authorized Sony dealers for $2000 body only or $2200 with the 28-70 lens at B&H Photo and Adorama et al.

You can see how it stacks up price-wise to the rest of the cameras using the:
+ 35mm full frame price charts
+ Mirrorless Price Charts
+ these were created before the a7 III was announced (that’s why it’s not in there; but it will be in the next iteration of these)