Pre-order ASUS ZenFone Zoom (3x optical) for $400

Optical zoom lenses have had a hard time breaking out in non-superzoom camera-phones, but ASUS is trying their hand at it with the new ASUS ZenFone, and this creature, unlocked with 64GB on-board storage and a 3x flat-ish optical zoom lens (4-11mm f/2.7-4.8) is now available for pre-order for $400 at B&H Photo. This is model ZX551ML-23-4G64G-BK, with Android 5.x, a generous 4GB RAM, Intel Atom Ant Z3580 processor, 5.5-inch iPS Gorilla Glass 4 1920 x 1080 screen, microSD slot, and things like that. This looks like an actual phone, unlike the various Samsung superzoom Android phones that look more like travel-zoom digital cameras than phones.