GoPro HERO action camera drops to $110 [was $115]

The entry-level GoPRO Hero action camera, model CHDHA-301, is on sale again, going for $110 (was $115 at Amazon) with free shipping at Amazon by Amazon itself (limit 3) and B&H Photo and Walmart. Looks like a price match but without a time machine, I can’t tell who “started it” 🙂