Adorama is running a hot trade-in offer if you are planning to buy a Sony a7 or a7r camera kit. You can send any camera from any manufacturer in any condition as your trade in. It can be a camera from this or the previous century - as long as it is a camera. The process is this:
1) buy one of the a7 or a7r kits through the trade-in offer page. These are specially marked bundles that are compatible for the trade-in offer. You will see text like this: "This item is eligible for the Sony "Trade Up Trade In" Program.". If you don't see the Trade-In Offer mentioned on the individual product pages, they are not eligible!
2) Adorama will give you a $300 Trade-In Credit and a $50 Adorama Gift Certificate and 4% promotional rewards - this happens when you place your order
3) this bundle includes a 3 year NewLeaf service plan and 32GB Lexar C10 SDHC card and Slinger camera bag
4) your order ships to you if all is well
5) you ship your old trade-in camera gear to Adorama. The used value of your trade-in camera is in addition to the $300 Trade-In credit you receive in Step #2
NOTE: this offer ends by March-31-2014