Meta: Sony discusses Instant Rebates and Unilater pricing

In a session at PMA 2013 chronicled at PMA News Line, a Sony representative discussed with the imaging world Sony's perspective on Instant Rebates and Uniliter Pricing and such. Sony said they are experimenting and looking for alternatives to Instant Rebates, such as bundling of products or free with purchase promotions (eg free 16mm pancake with camera purchase).