$25 AMEX statement credit at Sony stores (online or B&M)
If you have an American Express card, check the "My Offers" tab in your AMEX account pages. There, you may find an offer that gets you a $25 statement credit if you spend $100 or more at the Sony brick and mortar stores or at the Sony store by Febr-23-2012. Check the details/terms/conditions in your AMEX account page. You must select this offer from the list of available/pending offers. You do not commit to a purchase by selecting the offer. NOTE: I don't know if this offer is targeted or available to all AMEX cardholders.
With Sony's cameras and lenses having a similar price at all authorized dealers, this may be a good opportunity to get a $25 off virtual discount!